
Tissot Brand Audit: Swiss Parity Pricing and the Service Bill
Tissot sits in Swatch Group’s Middle Range, and Indian buyers pay about 6.3% less than Swiss buyers before tax. The number that actually decides it is the service bill.

Tissot sits in Swatch Group’s Middle Range, and Indian buyers pay about 6.3% less than Swiss buyers before tax. The number that actually decides it is the service bill.

TAG Heuer’s Indian prices sit at American parity, not at a duty premium. Who owns the brand, what the movements really are, and what a service costs here.

Seiko sets its Indian prices reference by reference rather than to a global formula, and Japan remains the cheapest Seiko market on earth.

Citizen owns Miyota, Bulova and three Swiss brands, and prices its watches in India below American list. What that means for a buyer here, and what Citizen does not publish about the Eco-Drive cell.

Titan has called Raga a range, a collection and a sub brand across thirty-four years, and has never disclosed a single Raga figure. What you actually get for ₹6,795 and for ₹52,795.